Alyssa Cain

Alyssa Cain is a 4th generation cotton farmer who dabbles in cattle ranching, chicken raising, and direct market meat sales at a community level. Altogether she manages 1600 acres, working to regenerate the land by improving the resiliency and productivity of the soil, and changing the biological community that depends on it by shifting the landscape from brush encroachment to productive grasslands and croplands.

Her goal is to bridge the gap between conventional agriculture and the regenerative movement, helping families see how the values of each family and the need for livelihood can be achieved through sustainable agricultural practices. She has learned that by improving the soil ecology and resiliency of the land and with good family communication and careful financial planning, agriculture can be profitable and enjoyable again.