Whole Farm Marketing and Business Planning in Mora, New Mexico

HMI completed the 3 and final module of our Whole Farm Business Planning Series with 25 participants involved with the Los de Mora Local Growers Cooperative near

Mora, New Mexico at the end of March.  The focus of this session was on marketing and business planning including how to do market survey, determine market demographics, complete a competition analysis, determine appropriate markets, develop SMART goals, and develop the outline of a business plan within the context of whole farm planning.

Holistic Management Certified Educator, Cindy Dvergsten was the instructor for this module. Evaluation of this session showed that participants experienced a significant knowledge increase in identifying logjams and how to create a profit, as well as how to prioritize and cut expenses. Our thanks to the Thornburg Foundation for their grant in support of this series.